"The secret to creating great wealth
is to know where the future is
headed and get there first."

The Industry Trend

In 2004, members of the Boomer generation are aged 38 to 56. The baby boom generation continues to gray, but they are not accepting aging in the same way their parents' generation did. Aging baby boomers are more attuned to their own health. Part of the reason has to do with the care they find themselves providing for their own aging parents. As a result, the Health and Wellness Industry is predicted to grow to $1 Trillion by 2010. Also, as baby boomers continue to outspend their earnings, many face inadequate retirement savings and are recognizing the need to address their long-term financial futures. Getting on the front-end of these two baby-boomer concerns, health and retirement, creates a perfect marriage between the health and network marketing industries.

Shaklee's method of taking traditional multi-million dollar advertising campaign budgets and redirecting those dollars to its independent agents, helped make Shaklee the most successful direct selling health and wellness company in the world.